Jamie Kritharis
Founder and CEO of Defiant Digital, a performance creative agency that scales e-commerce brands; experienced media and creative strategist who has overseen large ad spends and led creative work around Meta's Andromeda changes and AI-driven content.
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Feb 10, 2026 • 1h 1min
The Best Facebook Ads Strategy for 2026 (Post Andromeda Update)
Jamie Kritharis, founder and CEO of Defiant Digital who scales e-commerce brands, shares how Meta’s Andromeda shift made creative diversity the new currency. He recounts a private Meta briefing, explains why different creators, backdrops and formats win, and talks about blending in-house, agency and AI-made UGC, building a content studio, and testing strategies that prioritize net-new concepts.
