James Kirkham
Founder of the Iconic agency and commentator on the advertising industry, discussing the shifting agency model and industry staffing changes.
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Feb 18, 2026 • 43min
MTV’s legacy, the new Lucy Letby documentary on Netflix and the traditional ad agency in crisis.
Tom Freston, co‑founder of MTV, recalls creating a youth‑driven music channel and its cultural rise. Josh Halliday, The Guardian’s North of England editor, discusses media coverage and public interest in the Lucy Letby case. Dr Bethany Usher, academic on crime journalism ethics, examines true‑crime storytelling choices. James Kirkham, founder of Iconic, explores the upheaval in the traditional ad agency model.
