James Hayes
Creator of the YouTube channel Dad Mode In Dark Mode who discusses fatherhood, masculinity, and modern life through long-form, philosophical commentary; author and consultant who monetizes via coaching, paid calls, and ebook sales.
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Mar 6, 2026 • 32min
He Hit 50K Subscribers in Under a Year | Here's Exactly What He Did
James Hayes, creator of Dad Mode In Dark Mode, is an author and consultant who explores fatherhood and masculinity through philosophical, longform commentary. He explains how authenticity and clear articulation drove rapid growth, his workflow combining reaction clips and AI for organization, and practical monetization tactics like consulting, paid calls, and ebook sales.
