James Gurd
Podcast host and experienced ecommerce consultant who guides conversations on ecommerce strategy, customer experience and technology as part of the Inside Commerce podcast.
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Mar 2, 2026 • 31min
What Would You Do if you were embarking on a replatform in 2026? – with James Gurd
James Gurd, The Digital Juggler and Inside Commerce host with 20+ years in eCommerce, walks through replatforming in 2026. He covers building a proper business case, deciding when Shopify fits, mapping data flows to avoid integration chaos, hidden TCO pitfalls, and managing leadership alignment and team change. Practical, no-nonsense guidance for anyone planning a platform move.
