James Connolly
CEO of Charlie Oscar and former founder of a mobile marketing agency, experienced in growth marketing, measurement, and creator-driven creative strategies; known for work advising app and digital-economy brands.
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Mar 18, 2026 • 44min
What Marketers Get Wrong About Measurement with James Connelly, CEO of Charlie Oscar | Ep. 401
James Connolly, CEO of Charlie Oscar and mobile-marketing pioneer, explains why most spend is lost to poor measurement. He covers creative as the new targeting, building creator-driven content engines, and practical signals that actually predict growth. Short, tactical takes on timing, testing, and fixing measurement without chasing every shiny trend.
