Get the app
Jakub Chour
Mobile growth and monetization leader with experience across lifecycle, UA, and revenue optimization; currently working on growth and monetization at MAPY (a hiking & biking maps app).
Best podcasts with Jakub Chour
Ranked by the Snipd community
Oct 22, 2025
• 49min
4: Jakub Chour: Building your App MarTech Stack
chevron_right
Jakub Chour, a mobile growth and monetization leader at MAPY, discusses building a MarTech stack for subscription apps from scratch. He emphasizes the importance of measurement before scaling and the choice of an MMP like AppsFlyer or Branch. Jakub advocates using in-app messaging for onboarding and customer insights, while urging careful selection of tools to cut through vendor noise. He also shares strategies for pricing, localization through Figma, and the necessity of understanding web versus mobile user behavior.
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
