Jacob Peacock
Research scientist at Stanford University's Humane and Sustainable Food Lab who studies consumer behavior around alternative proteins and conducts empirical evaluations of interventions to reduce animal product consumption.
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Jan 21, 2026 • 1h 55min
2025 Highlights: AI, MAHA, Vegan Nudges, Cultivated Meat | Science of Activism
Jacob Peacock, a Stanford research scientist studying consumer behavior around alternative proteins. Seth Ariel-Greene, a Stanford-affiliated researcher and newsletter author focused on animal advocacy strategy. They tackle 2025 trends: AI risks versus practical uses, political shifts like MAHA and conservative outreach, cultivated meat’s prospects and limits, and the evidence around vegan nudges and defaults.
