Jacob (Head of Meta at Pilothouse)
Head of Meta at Pilothouse and performance marketing expert who advises DTC brands on Meta strategy, creative testing, and ad optimization, and who discusses recent Meta product updates in this episode.
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Mar 6, 2026 • 20min
Ep 591: Meta Andromeda: 3 New Tools (CASC, AI Assistant, Creative Testing) to Improve DTC Performance
Jacob, Head of Meta at Pilothouse — a performance marketing pro for DTC brands. He breaks down CASC, Meta’s new AI business assistant, and a creative testing tool that finds winning hooks fast. Short takes on video-first creative, when statics still work, and a clever way to split-test landing pages without losing social proof.
