Jack McDermott
Mobile Growth Lead for ElevenReader, focused on translating ElevenLabs' voice capabilities into a consumer app that converts PDFs and ebooks into lifelike audio, and on earned-media-driven growth strategies.
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Feb 4, 2026 • 1h 3min
How ElevenLabs Builds, Prices, and Grows AI Consumer Apps
Tanmay Jain, Mobile Growth Lead at ElevenLabs, brings a founder mindset to shipping mobile-native experiences. Jack McDermott, Mobile Growth Lead for ElevenReader, turns voice tech into shareable consumer features. They discuss small autonomous pods that speed iteration. They explain earned-media compounding paid performance. They cover writing the launch tweet first and simplifying pricing to match how users think.
Apr 2, 2026 • 53min
How ElevenLabs is Building Consumer Apps on its $11B Voice AI Platform
Jack McDermott, growth lead at ElevenLabs who builds mobile products like the ElevenLabs app and ElevenReader. He discusses launching consumer apps on a powerful voice AI platform. Topics include early adopter tactics on Reddit and Discord, scaling via TikTok, audiobook and multi-voice possibilities, celebrity partnerships, pricing trade-offs for compute-heavy products, and product-led growth strategies.
