Ivan Pollard
Leader of The Conference Board's Marketing & Communications Center, providing expertise on marketing strategy, communications, and the implications of AI for commerce and customer experience.
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Feb 2, 2026 • 28min
Why 2026 Will Be the Year of Agentic Commerce
Ivan Pollard, leader of The Conference Board’s Marketing & Communications Center, brings expertise in marketing strategy and AI’s business impact. He discusses the 2026 C-Suite priorities, the rise of agentic commerce driven by autonomous AI agents, how marketing is adopting creative and agentic AI, and why customer experience and business model change are central this year.
