Itai Damti
Co-founder and CEO of Unit, an embedded finance platform that enables companies to offer accounts, cards, money movement, and capital under their brand and has scaled to move tens of billions annually.
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Feb 23, 2026 • 46min
Recall Sessions: Itai Damti on Embedded Finance and the Art of Getting Your First Customer
Itai Damti, Co‑founder and CEO of Unit, which builds embedded finance infrastructure for accounts, cards, and money movement. He recounts building in stealth, landing the first customer via LinkedIn, and why embedded finance beats old‑school fintech. He explains buyer types, a feature‑prioritization color framework, and the tricky gap between early adopters and the mass market.
