Isabella Simonetti
Reporter for The Wall Street Journal who interviewed Fortune's Nick Lichtenberg about newsroom use of AI, providing on‑air analysis and context about journalism and AI adoption.
Top 3 podcasts with Isabella Simonetti
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34 snips
Mar 27, 2026 • 12min
Meet the Journalist Using AI to Write Stories
Minkyu Shin, assistant professor of marketing at City University of Hong Kong, explains how AI-assisted complaints get better results. Isabella Simonetti, a Wall Street Journal reporter, discusses how newsrooms like Fortune use AI to generate routine copy and free reporters for deeper work. They debate benefits, risks like hallucinations, and how AI is reshaping journalism practices.
11 snips
May 31, 2024 • 29min
TV Viewers Are Getting Old. Do Advertisers Care?
Isabella Simonetti, a Wall Street Journal reporter, joins Matt to discuss the impact of older TV viewers on advertising. They explore the shift in ad pitches, age gaps between TV consumption, acceptance of older casts, and the potential decline of linear TV. Matt ends with a prediction on the distribution of 'The Apprentice' and its connection to Donald Trump's career.
Apr 7, 2026 • 28min
The Future of AI in Journalism
Margaret Sullivan, Guardian columnist and media ethicist, and Isabella Simonetti, Wall Street Journal media reporter, discuss AI's growing role in newsrooms. They explore AI-generated drafts, where to draw ethical lines, disclosure practices, local news use, union concerns, hallucinations and bias, and how AI is used more as an editor than a writer.
