Isabella Chams
Founder of Belah (Bella) Beauty, a Colombian beauty brand built through focused product development, world-building and community-driven launches; known for rapidly growing a premium-local brand and navigating public controversy to accelerate growth.
Best podcasts with Isabella Chams
Ranked by the Snipd community
Feb 24, 2026 • 36min
People Hated Me - Then My Brand Exploded ft. Isabella Chams
Isabella Chams, founder of Belah Beauty and builder of Colombia's top premium-local beauty brand, shares her rise from carnival roots to product-first world-building. She talks about two years of obsessive formulation, creating sensory pop-ups and community rituals, pricing choices that sparked controversy, and how backlash surprisingly amplified growth and loyalty.
Jan 13, 2026 • 36min
How Backlash Turned Into a Billion-Dollar Brand Play ft. Isabella Chams
Isabella Chams, the founder of Belah Beauty, shares her journey of launching a Colombian beauty brand amid backlash and controversy. She discusses the importance of world-building and community in creating a brand that resonates. Isabella emphasizes how criticism over pricing unexpectedly boosted her brand's visibility. Delving into her unique approach, she highlights sensory experiences, customer connection, and the strategic use of pop-up events to create demand. With ambitions for expansion, Isabella redefines traditional marketing through authenticity and passionate engagement.
