
Irene Casado Sanchez
Bloomberg investigative reporter and co-author of the investigation into the DHS ad blitz, contributing reporting on procurement, company ties, and congressional scrutiny.
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Mar 7, 2026 • 24min
The $240 Million Ad Campaign That Helped Get Kristi Noem Fired
Irene Casado Sanchez, Bloomberg investigative reporter who tracked procurement and company ties, and Eric Fan, Bloomberg reporter who mapped contracts and ad targeting, unpack a $240 million DHS ad blitz. They describe the ad types, how firms were picked, links to Trump allies, where ads ran, congressional scrutiny, and how the campaign became a political liability.


