Ilaria Resta

Ilaria Resta, the CEO of Audemars Piguet, brings a fresh perspective to the luxury watch industry after her tenure at Procter & Gamble. She discusses her strategies for navigating the complexities of the global watch market, focusing on sustainable growth in challenging regions like China and the U.S. Resta highlights the meticulous watch production process and the shift towards female consumers, emphasizing education and breaking stereotypes. She also reveals plans to enter the certified pre-owned market and underscores the importance of supply chain control amid geopolitical factors.

Ilaria Resta, CEO of Audemars Piguet, shares her insights as a trailblazer in Swiss watchmaking. She discusses the thrilling tension between traditional craftsmanship and modern innovation, emphasizing the importance of storytelling to preserve heritage. Ilaria elaborates on creating a nurturing work culture that values creative freedom, family principles, and emotional connections within the watch community. Her unique perspective on disbanding gender biases in watch design inspires a fresh appreciation for the artistry and history of horology.