Igor Lyubimov
Founder of Web2Wave and expert in Web2App funnels and paywall optimization, known for designing high-converting web-to-app flows and advising app publishers on funnel strategy and monetization.
Top 3 podcasts with Igor Lyubimov
Ranked by the Snipd community
Dec 23, 2025 • 41min
Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)
Igor Lyubimov, founder of Web2Wave and Web2App funnel expert, explains the structure behind Headway’s massive Web2App funnel. He breaks down the three-minute quiz opener, trust-building and psychology-driven question design. He also covers payment UX, upsells and winback email cadence, plus how to build similar funnels quickly with templates and concierge help.
Jul 15, 2025 • 31min
The Anatomy of a High-Converting Paywall
Igor Lyubimov, CEO of Web2Wave and an expert in paywall optimization, dives into the intricacies of effective web-to-app funnels. He explains why web paywalls convert significantly better than mobile ones, highlighting a 14-block structure for creating high-converting paywalls. The conversation covers the importance of personalization, long-form content, and effective pricing strategies like big discounts. Igor also shares tips on leveraging upsells and the integration of quiz responses to tailor offers, all aimed at improving conversion rates and user trust.
Jun 7, 2025 • 1h 6min
The Playbook to Profitable Web-to-App Funnels
Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids, shares his expertise on building high-converting web-to-app funnels. He discusses the art of onboarding storytelling to engage users and the importance of optimizing the first screen of your funnel. Igor also dives deep into creating compelling paywalls with clear pricing strategies. Plus, he offers a cheat sheet for transforming passive browsers into active subscribers—essential tips for indie developers and product marketers looking to grow their apps.
