

Ibrahim Jabri
Client Solutions professional at Meta and host of the Below the Fold podcast, specializing in media planning across the MENA region with deep experience in digital strategy, social platforms, and creator-led campaigns.
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Dec 22, 2025 • 47min
Inside Media Planning in Mena
Ibrahim Jabri, Client Solutions pro at Meta and host of Below the Fold, specializes in media planning across MENA. He talks about why MENA’s social use and digital budgets have exploded. He explains which apps dominate, why Out of Home still hits hard in Saudi, common creative-placement mistakes, and what to expect from creators and WhatsApp commerce in 2026.


