Ian Schatzberg
Founder of the creative agency General Idea and a brand strategist with extensive experience working on fashion and lifestyle branding, world-building, and campaigns.
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Feb 6, 2026 • 1h 13min
The Art of Brand Awareness
Ian Schatzberg, founder of creative agency General Idea and brand strategist in fashion and lifestyle, shares career stories and branding philosophy. He explores world-building versus ad campaigns. He discusses runway relevance, celebrity collaboration beyond blunt endorsements, the balance of accessibility and exclusivity, and how data and imagery shape modern brand narratives.
