
Hugo Pereira
Founder of Ritmoo, a lightweight goal-management platform; former chief growth officer at EVBox with experience scaling companies and leading growth initiatives.
Best podcasts with Hugo Pereira
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Feb 17, 2026 • 22min
Valuable, But Not Truly Scalable
Hugo Pereira, founder of Ritmoo and former chief growth officer at EVBox, built a lightweight goal-management tool from real scale-up experience. He discusses product limits to scalability. He explains why services overtook pure SaaS. He recounts choosing a buyer focused on customer continuity and how clear documentation smoothed the sale.


