Hugo Alves
Co-founder of Synthetic Users and former clinical psychology master's graduate who builds AI-driven tools to generate synthetic qualitative interviews for product research and decision-making.
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Feb 21, 2026 • 1h 4min
Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)
Hugo Alves, co-founder of Synthetic Users and former clinical psychology master’s student, builds AI tools that generate synthetic qualitative interviews. He explains how the platform creates dynamic interview simulations, the agentic swarm of sub-agents that improves reliability, practical use in B2B research, validation methods to reduce drift, and responses to ethical critiques.
