Hillery Smith Shay
Chief Marketing and Experience Officer and Senior Vice President of Communications at Children's Minnesota, leading enterprise experience strategy, digital transformation, and brand initiatives for the pediatric health system.
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Feb 24, 2026 • 16min
Hillery Smith Shay on Total Experience and Digital Transformation at Children's Minnesota
Hillery Smith Shay, Chief Marketing and Experience Officer and SVP of Communications at Children's Minnesota, leads enterprise experience and digital transformation in pediatric care. She discusses building a systemwide total experience across digital, human, clinical and environmental touchpoints. She also covers launching Epic as a digital front door, operationalizing experience into culture, and tackling funding and unpredictability challenges.
