Hewitt Tomlin
Co-founder of TeamBuildr, a bootstrapped vertical SaaS company for strength and conditioning coaches that grew to $10M ARR with a team of ~45 and a flat-pricing approach.
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Mar 26, 2026 • 50min
Vertical SaaS: $0 to $10M ARR With Flat Pricing for Everyone
Hewitt Tomlin, co-founder of TeamBuildr and builder of a bootstrapped vertical SaaS for strength coaches, grew to $10M ARR with a flat-pricing approach. He explains pivoting from a social app to coach-focused software. He discusses why building for a job function unlocked everyone from high schools to the NFL, why flat pricing favored growth, and why he waits for customer demand before adding AI.
