Henry Soong
Founder of Watch Club, a mobile-first micro drama startup focused on teen and young adult storytelling and building social experiences around short-form shows.
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Mar 25, 2026 • 37min
ReelShort made $1.2 billion on werewolf romances. Watch Club wants to do it better.
Henry Soong, founder of Watch Club and builder of mobile-first teen micro dramas, discusses bringing grounded, social-native short shows to young audiences. He contrasts Chinese micro drama success with Quibi, explains Watch Club’s interactive but non-branching social features, and debates monetization, intentional design versus addictive feeds, and AI’s role in formulaic scripts.
