Heather Tussing

President of The Aspenwood Company, overseeing development and operations of luxury and mid-luxury senior living communities with expertise in urban infill projects, acquisitions, and culture-driven scaling.

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Dec 8, 2025 • 18min

How to Drive Senior Living Development in Tough Markets

Heather Tussing, President of The Aspenwood Company, shares her insight on driving development in senior living amidst challenges. She reflects on transforming Aspenwood's culture to prioritize joy for residents and teams. Hear her thoughts on pre-construction relationship building in urban infill projects like those in Nashville, and how strong team culture boosts investor confidence. Tussing also discusses strategic refreshes for existing properties, ensuring luxury standards, and scaling culture with effective senior leadership.

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