Haylene Smith
Founder and CEO of Roo & You, a family-owned brand behind the Joey Play Couch that grew to 100,000+ customers mainly through organic community marketing and licensing partnerships.
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May 4, 2026 • 50min
Ep 608: She Hit 100K Customers Without Running a Single Ad | Roo & You
Haylene Smith, founder and CEO of Roo & You who grew a family brand to 100,000+ customers, shares her rise from mask-lanyard side hustle to the Joey Play Couch. She explains building a growth engine through a private Facebook community and strict moderation. She details cold-outreach wins landing major licensing deals and how tariffs, pricing, and an affiliate program shaped honest scaling without early paid ads.
