

Hannah Parvaz
Founder and CEO of Aperture, a UK-based growth consultancy and performance marketing agency focused on mission-led mobile apps; experienced growth leader who combines customer psychology with creative experimentation to scale subscription products.
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Jan 19, 2026 • 48min
Why growth is experimentation, not marketing | Hannah Parvaz | Aperture | Ex. Dice
Hannah Parvaz, founder and CEO of Aperture and former music-industry pro turned growth leader, blends customer psychology with creative experimentation. She discusses treating growth as continuous testing, using Jobs to Be Done to uncover motivations, building a creative operating system for repeatable ad winners, and combining AI tools with human insight to speed creative velocity.


