Hank Barnes
Gartner Research Vice President and Distinguished Analyst focused on corporate storytelling, positioning, and go-to-market strategy for tech providers, and a presenter at Gartner events such as the Tech Growth and Innovation Conference.
Best podcasts with Hank Barnes
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Feb 22, 2018 • 18min
Gartner ThinkCast 121: Tech Provider Success Requires Strong Positioning
Hank Barnes, Gartner Research VP and distinguished analyst who advises tech providers on storytelling and go-to-market strategy, breaks down what positioning really is versus messaging. He discusses why enterprise-level clarity beats role-by-role confusion. He calls out common positioning mistakes and explains how strong positioning fuels corporate storytelling.
