Haley Crawford
BoF correspondent covering fashion marketing and consumer trends, providing reporting and analysis on how brands show up around major events like the Winter Olympics and Super Bowl.
Best podcasts with Haley Crawford
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Feb 11, 2026 • 24min
How Fashion Brands Are Winning the Winter Olympics
Mike Sykes, BoF correspondent on fashion and culture, and Haley Crawford, BoF reporter on marketing and consumer trends, discuss how brands activate around the Winter Olympics. They explore tactics like outfitting teams, influencer squads, capsule drops, and creative workarounds to strict advertising rules. The conversation highlights winterwear as a booming fashion category and new paths to visibility during major sporting moments.
Apr 1, 2025 • 19min
H&M's AI Models and the Future of Fashion Marketing
Marc Bain and Haley Crawford, correspondents at The Business of Fashion, dive into H&M's bold move to use AI-generated models in marketing. They discuss the backlash surrounding job security and the creative integrity of human models. The discussion reveals how this trend reflects a broader embrace of AI in both fast fashion and luxury brands. The guests also examine the inconsistent transparency regarding AI use in marketing and explore the evolving dynamics between technology and human creativity in the fashion industry.
