
Hagop Kourounian
Founder of Director Fits, a Substack/moodboard/e‑commerce project expanding into print; interviewer and curator focused on directors' personal style, film culture, and collectible physical media.
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Mar 23, 2026 • 1h 8min
Hagop Kourounian of Director Fits
Hagop Kourounian, founder of Director Fits and curator of directors' personal style, talks about turning a Substack into a shop and soon a print magazine. Conversation hits film-rooted family influences, the link between director uniforms and authorship, a resurgence of physical media and collecting, and whether subtitles and viewing rituals really matter.


