Guy Meiboom
Meta's US/EMEA Gaming Director with deep experience in gaming user acquisition and performance marketing, known for rebuilding Meta's gaming org post-ATT and working closely with product to restore value for game developers.
Best podcasts with Guy Meiboom
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Mar 2, 2026 • 51min
Meta Is Back in the Game. Here's What That Actually Means.
Guy Meiboom, Meta’s US/EMEA Gaming Director who rebuilt Meta’s gaming org after ATT. He explains why Meta had to restructure, how creative velocity and algorithmic reach now drive UA, and why geo lift and incrementality testing matter. Practical talk on funding UA, avoiding attribution traps, and the behavioral shifts studios must make to scale.
