
Guido Palazzo
Professor of business ethics at HEC Lausanne and author of The Dark Pattern, known for research on corporate scandals, ethical blindness, and organizational behavior.
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Feb 26, 2026 • 46min
Companies are unethical all the time - business ethics professor Guido Palazzo
Guido Palazzo, professor of business ethics at HEC Lausanne and author of The Dark Pattern, explains how ordinary people slide into corporate wrongdoing. He discusses Wells Fargo quotas, Theranos-style “fake it” cultures, ethical blindness and why HR often protects high performers. He argues respectful workplaces outperform harsh, metrics-driven ones and offers practical ways to preserve personal values.


