Greg Casale
Founder and CEO of Reveneer, applying an engineering and process-control mindset to build system-driven outbound pipeline generation and embedded SDR teams; focuses on data, AI, and repeatable sales processes.
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May 7, 2026 • 1h 12min
How to Build a Predictable Pipeline Engine Without Sales Heroics with Greg Casale
Greg Casale, Founder and CEO of Reveneer and former chemical engineer, applies an engineering mindset to make outbound pipeline predictable. He discusses building repeatable systems for SDR teams, why dedicated embedded reps outperform fractional models, the enduring power of phone outreach, and where AI helps prep without replacing human conversations.
