Grant Goldman
VP of Marketing at Pair Eyewear, responsible for acquisition, lifecycle marketing, and creative; has overseen the brand through early growth phases and scaling of content, partnerships, and product drops.
Best podcasts with Grant Goldman
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Mar 13, 2026 • 39min
A Masterclass in Reinventing the Wheel
Grant Goldman, VP of Marketing at Pair Eyewear, steers acquisition, lifecycle marketing, and creative for the customizable magnetic-top frame brand. He discusses product origins, weekly themed drops and how flexible production powers growth. He explains scaling TikTok from viral posts to profitable creator partnerships, and using licensing and lifecycle tactics to drive repeat purchases without discounting.
