Graham Rigby

President and CEO of the American Herbal Products Association with ~20 years in the supplements industry, formerly Chief Innovation Officer at Care/of and a co-founder of Infinite Garden, knowledgeable in regulation, formulation, and DTC supplement strategy.

Best podcasts with Graham Rigby

Ranked by the Snipd community

Dec 24, 2025 • 54min

#367 - The Insider's Guide to Supplements: What Every Founder Needs to Know About Compliance, Claims, and Scale

Graham Rigby, President and CEO of the American Herbal Products Association, draws on his 20 years in the supplements industry to share vital insights. He discusses the complex landscape of regulations that can trip up founders, covering how to navigate claims without incurring fines. Graham highlights the cost efficiency of clinical trials today and the potential of AI in supplement formulation. He profiles successful brands like AG1 and Ritual, offering key takeaways for aspiring supplement entrepreneurs.

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