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Graham Isidore
Healthy living reporter at The Globe and Mail who covers fitness and wellness trends, and who attended and reported on boutique gym classes for this episode.
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Jan 12, 2026
• 21min
Why gyms have become so fancy and expensive
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Graham Isidore, a healthy living reporter at The Globe and Mail, dives into the rise of fancy, pricey gyms. He shares insights from his experience at Sweat and Tonic, revealing how boutique gyms prioritize community and premium services over low-cost models. Graham explores the impact of the pandemic on gym dynamics and membership pricing trends. He also emphasizes the importance of strength training and balanced diets for achieving fitness goals, suggesting that many can thrive without a gym, depending on their objectives.
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