Grace Andrews

Grace Andrews, Marketing Director for The Diary Of A CEO and Steven Bartlett, shares insights on how they made the podcast the fastest-growing, the keys to great branding, social media pitfalls, working with Steven Bartlett, misconceptions about creators, and more in this entertaining episode.

Grace Andrews, a marketing strategist and former Brand Director behind The Diary of a CEO, shares her content-first blueprint for 2026. She explains why brands should think like media businesses. She compares creators and brands, warns that virality is a sugar rush, and outlines consistency plus experimentation, audience validation, and the value of memorable minutes over viral seconds.

Join Grace Andrews, Marketing Director for Steven Bartlett's personal brand and podcast, as she reveals why 50% of Diary of a CEO's guests cry, the tools they use to stand out, the most common mistakes marketers make on social media, and the importance of social proofing yourself. They also discuss building a community, sustainability, creating good content, marketing a podcast, and what's next for Diary of a CEO.

Experts like Grace Andrews, Calfreezy, Michael Corcoran, and Andrew Bloch share insights on growing on social media in 2024. They discuss authenticity, viral content, reacting to trends, short-form videos, and wealth building for creators.

Grace Andrews, the former Marketing Director of Diary of a CEO, scaled the podcast to over a billion listens in just four years. She shares her unconventional marketing playbook and the importance of learning from failures. Grace discusses the balance between authenticity and clickbait in content creation, and how personal branding plays a pivotal role in building community. She reflects on her emotional transition from a corporate role to entrepreneurship and emphasizes the potential of underutilized social media platforms for growth.