Gonzalo Fasinella
Former chief marketing officer at Tactile Games who led the provocative ad campaign for Lily's Garden and discussed its marketing rationale and results.
Best podcasts with Gonzalo Fasinella
Ranked by the Snipd community
Mar 13, 2026 • 31min
Digging Up Lily's Garden
Gonzalo Fasinella, former CMO who ran the provocative Lily’s Garden ad campaign, explains the marketing rationale and results. Stella Sacco, game writer and narrative designer, created the game’s 30-day story arc and character work. They discuss the viral, surreal ads versus the gentler in-game story, the choices that split marketing and narrative, and why those shock tactics drove installs.
