Ginny Lo
Co-founder of Odd Pieces, a story-driven puzzle company that launched successfully on Kickstarter and scaled via DTC, Amazon, and retail partnerships, known for building narrative, reveal-based puzzle experiences.
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Mar 16, 2026 • 51min
Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category
Ginny Lo, co-founder of Odd Pieces and creator of story-driven, reveal-based puzzles, tells how a COVID date-night idea became a Kickstarter hit. She covers turning puzzles into comic-style narratives, months of prototyping and playtesting, launching with under $10K, hitting ~$500K and ~10,000 backers, and scaling via DTC, Amazon, and retail while keeping design at the center.
