Giles Edwards

Podcast host and producer of Call to Action who guides conversations about marketing, business and social change on the show.

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Oct 3, 2024 • 27min

Chain your brand to a tree inside your customer's minds - Giles Edwards from GASP (recording at our Reading event)

Giles Edwards, Founder of GASP, shares his expertise in branding and marketing strategies. He discusses the critical role of context in making a memorable impression and why brand awareness influences over 70% of B2B purchases. Edwards leverages the Von Estorff effect to explain how distinctive branding is essential in a crowded marketplace. He also highlights the importance of unique customer experiences, illustrating how creativity can elevate brand perception and foster loyalty.

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