Gil Tovly
Chief Marketing Officer at AppCharge, a payments provider focused on games; provides expertise on direct-to-consumer monetization, web shops, and the implications of platform fee changes.
Best podcasts with Gil Tovly
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Mar 23, 2026 • 31min
The Epic Settlement: Google's "Level Up" Program & The Future of DTC
Gil Tovly, CMO at AppCharge and payments expert for games, breaks down Google’s new 15% fee and the engineering ask of the Level Up program. He covers mandatory AI sidekicks, web shop economics, how new-user vs existing-user fees differ, and whether direct-to-consumer routes finally make financial sense. Short, strategic, and full of practical caution for studios deciding what to adopt.
