Gideon Nave
Professor of marketing and researcher with a background in computation and neural systems, studies cognition and the interaction between human reasoning and AI; co-author of the paper discussed in the episode.
Best podcasts with Gideon Nave
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Apr 13, 2026 • 60min
337 - Cognitive Surrender - Gideon Nave and Steven D. Shaw
Steven D. Shaw, a postdoc bridging neuroscience and AI research, and Gideon Nave, a cognition-focused marketing professor with computation background, discuss how AI reshapes human reasoning. They define cognitive surrender versus offloading. They explain why people overtrust language-style AI, present experiments showing adoption of AI answers, and offer practical ways to resist surrender.
Aug 22, 2025 • 9min
Exploring the Benefits and Risks of AI-Powered Innovation
Gideon Nave, a Wharton Associate Professor of Marketing, dives into the intricacies of AI tools like ChatGPT and their impact on creative problem-solving. He discusses how these technologies can boost individual innovation while raising important concerns about idea homogenization in society. The conversation highlights both the enormous potential for enhanced creativity and the necessity for caution, emphasizing a balanced approach to engaging with AI in order to safeguard diverse ideas and unique perspectives.
