Gerald Breatnach

Gerald Breatnach, a seasoned insights professional in tech advertising and a sustainability master's graduate, dives into the challenges CMOs face in integrating sustainability into their marketing strategies. He highlights the stark gap between theory and practice while discussing the tensions between short-term targets and long-term sustainability goals. Gerald emphasizes the importance of purpose-driven culture and collaboration in overcoming systemic barriers, urging marketers to continuously learn and adapt to truly drive change for the planet.