George Davis
CMO of Cozy Earth with experience building large, brand-driven social activations; led the Cozy Earth Bed Rot Challenge and spoke about its strategy, results, and incrementality learnings on the episode.
Best podcasts with George Davis
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5 snips
Sep 23, 2025 • 1h 4min
Inside Cozy Earth’s Viral Social Challenge with CMO George Davis
George Davis, CMO of Cozy Earth, shares the journey behind the viral Bed Rot Challenge, which evolved from a small MVP test to a massive success with over 50 million impressions. He discusses the strategic shift towards brand building and cultural relevance over direct sales, emphasizing the importance of taking risks. George dives into the complexities of incrementality in performance marketing, highlighting how to navigate confusing metrics and optimize future campaigns. Tune in for insights on brand partnerships and the thrill of creative swings!
Feb 26, 2026 • 1h 30min
Turning Incrementality Tests Into Action That Makes You Money
George Davis, CMO at Cozy Earth, shares hands-on experience running holdout tests for a DTC home goods brand. Olivia Kory, Chief Strategy Officer at Haus, designs and operationalizes incrementality experiments. They discuss when to run holdouts, why results shift month-to-month, how to turn iROAS into actionable IMR, practical levers to improve tests, and how to use incrementality factors for real budget decisions.
