Gavin Weedon
Sociologist and co-author of 'Protein: The Making of a Nutritional Superstar', who analyzes historical, industrial, and cultural forces shaping protein's prominence in food markets.
Best podcasts with Gavin Weedon
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Mar 28, 2026 • 26min
Americans are obsessed with protein. How much do you actually need?
Gavin Weedon, sociologist who studies food industries, and Samantha King, health scholar who examines nutrition politics, unpack why protein became a cultural obsession. They trace historical roots, industry tactics like dairy-driven protein products, global aid missteps, and how marketing and class shape today’s protein boom. Short, sharp conversations about why protein is everywhere and who profits.
