Gavin Weedon
Associate professor in the sociology of sport, health and the body at Nottingham Trent University and co-author of Protein: The Making of a Nutritional Superstar, contributing expertise on the social history of nutrition and bodybuilding culture.
Best podcasts with Gavin Weedon
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Mar 26, 2026 • 26min
Americans are obsessed with protein. How much do you actually need?
Samantha King, a health scholar who studies how culture shapes diets, and Gavin Weedon, a sociologist tracing nutrition trends, unpack the protein boom. They explore protein’s historical rise, marketing and industry forces behind protein products, and how protein culture serves big business and status-seeking consumers.
