Gavin Bechtold
Head of enterprise partnerships at Ezoic, working with media operators to monetize digital businesses via programmatic advertising and first-party data strategies.
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Feb 19, 2026 • 39min
The #1 Monetization Model Publishers and Creators Miss!
Gavin Bechtold, Head of enterprise partnerships at Ezoic, helps media operators monetize sites with programmatic ads and first-party data. He explains why sending newsletter readers to your website unlocks ad revenue, how first-party IDs raise RPMs, and when site traffic becomes materially valuable. Practical tactics for driving clicks and monetizing utility pages are discussed in short, actionable bursts.
