
Gary Kunkel
Economist and sustained growth researcher who studies why a small share of companies generate most employment and advises firms on customer profitability, activity-based costing, and repeatable growth practices.
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Feb 6, 2026 • 31min
Dashboard: Why Chasing Growth So Often Backfires
Gary Kunkel, an economist who researches sustained growth and why few firms create most jobs. He discusses the 1% growth pattern, the customer profitability "whale" where ~20% drive profits, risks of fast growth and debt, and the 50 decisions and six drivers that enable repeatable, disciplined scaling. Practical steps for diagnosing unprofitable customers and prioritizing durable growth are highlighted.


