Gareth Cummings
CEO of eDesk, an AI-native customer support platform for e-commerce; former CTO who led product and technology development and an early builder of domain-specific language models for support workflows.
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Jan 28, 2026 • 35min
From Banking to AI: The Future of Agentic Commerce with Gareth Cummings
Gareth Cummings, CEO of eDesk and former CTO who built domain-specific language models, talks tech and commerce. He covers the early days of AI for support, the shift from growth-at-all-costs to profitability, why trust beats price, the rise of TikTok Shop and authentic engagement, and how agentic commerce may let AI make purchases for consumers.
