Gail (Novartis)
CMO and Chief Experience Officer at Novartis who discussed healthcare-focused Super Bowl work, behavior-change campaigns, and NFL partnerships to drive screening actions.
Best podcasts with Gail (Novartis)
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Feb 11, 2026 • 1h 1min
The Most Expensive 30 Seconds in Advertising
Mehdi (Ahmed Iqbal), Cadillac Formula One marketer who led a bold Super Bowl spot with a Times Square livery reveal. Gail, Novartis CMO who ran public-health Super Bowl activations focused on screening behavior. They talk rapid 90-day campaign execution, coordinating TV with live activations, experiential Relax Zones, and treating major events as content production days.
