Gail Horwood
Chief Marketing and Customer Experience Officer at Novartis, focused on behavior-change campaigns and large-scale public health marketing initiatives.
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Feb 10, 2026 • 1h 1min
The Super Bowl Advertiser RoundUp with Gary Vaynerchuk
Ahmed “Meddy” Iqbal, Cadillac F1 marketing lead known for bold experiential reveals. Gail Horwood, Novartis marketing and CX chief focused on behavior-change campaigns. Gary Vaynerchuk, entrepreneur and social marketing strategist. They discuss Super Bowl activations, experiential production as content factories, celebrity use versus brand recall, social surround strategies, and turning momentary attention into lasting momentum.
